The ROI

From training hours to AED.

Reclaimed capacity scales linearly with the number of employees trained. Even a single cohort returns multiples of its cost — and the AI licence you already pay for is the smallest line item.

The economics

How time saved becomes money you keep to invest somewhere else

11 hrs
saved per trained employee / week
×
AED 53
fully-loaded labour cost / hour
×
48
weeks worked per year
=
AED 28k
reclaimed capacity / employee / year

This is based on a 10,000 AED per month salary.

The training hedge: a trained employee reclaims ~AED 28,000 of capacity a year vs ~AED 12,700 untrained — a ~AED 15,300 per-person gap that training closes. Over a year, the training reclaimed capacity is around 150% of the yearly salary of the employee.

LSE/Protiviti 2025 (hours saved).

At your scale

What that looks like across the organisation

AED 459k

Annual reclaimed capacity, 30 trained (30 × ~AED 15.3k).

AED 1,332

per seat / year for the Copilot licence you already pay for (AED 111/mo).

9.9×

growth per AED 1 invested in GenAI in the GCC by 2030.

Model (AED 53/hr × LSE hours); M365 Copilot via e& 2026 (AED 111/mo); PwC Strategy& GCC 2023.

Market & timing

The window is open now

Retail is the UAE's largest non-oil sector, AI demand is compounding, and the organisations that build proven AI fluency first will out-execute the ones still running unmanaged pilots.

AED 561bn

UAE retail market — the country's #1 non-oil sector (16.9% of non-oil GDP).

~14%

of UAE GDP that AI is projected to contribute by 2030 (≈ AED 353bn).

72%

of GCC employers name the skills gap as their #1 barrier to scaling AI.

Grand View Research 2024; UAE FCSC 2025 & IMARC 2025; PwC Middle East 2018; BCG GCC 2025.

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